Alinea Partners worked closely with FPT Telecom International, a key player in Vietnam’s tech landscape, to boost their market presence by optimizing their Microsoft 365 offering. Through our GTM Workshops we helped FPT Telecom International tailor their offering, enhancing their sales to both new and existing customers.

It is not often that a company finds itself in the unique position to get unbiased, professional feedback on the sales journey their prospects and customers experience as they consider making a purchase.

Microsoft’s Optimize Program is a Secret Shopper service that reveals exactly how a prospective customer experiences a business offering. It uses a 160+ point assessment of the customer journey and employs a very carefully constructed persona.

Microsoft’s Optimize Program is a Secret Shopper service that reveals exactly how a prospective customer experiences a business offering. It uses a 160 point assessment of the customer journey and employs a very carefully constructed persona. Secret Shopper is the vehicle for a granular, detailed inspection of how calls, emails, website visits and sales proposals are perceived by a typical customer.

The Internet has abolished distance between customers and business. Accelerating the whole sales process and creating successful businesses such as OVH, a French ISP and web-hosting operation that has spread its wings into cloud services. OVH has a 700,000 strong customer base spread across 16 countries and operates 17 data centres. A large constituency of satisfied clients sounds great, but Mael Dreano, Digital Sales Manager for Microsoft at OVH, spotted a serious gap in the company's understanding of that customer base. This in turn was hampering its ability to attract new customers and close sales.

According to the renowned industry research leader Forrester, there is a clear correlation between superior customer experience and superior revenue growth. Customer Experience Management (CEM) is a clear competitive differentiator for companies looking to acquire new customers and keep the ones they have!

Realising that its partner's websites could also use some support in evolving to part of the salesforce, Microsoft decided to offer the website review program to some of its European business partners. Once again, Alinea Partners was charged with the mission of transforming websites into online selling systems.

Arrow was looking for new customers and channels for their Digital Signage solutions. First stop on its way to reach this objective? A product/market fit initiative to test their signage solutions in three cities- Vienna, London, and Munich.

Like many telecommunications companies, our client decided to move into the service business and launched a business applications marketplace. The original strategy was to activate the very successful direct salesforce and select distributors to target potential new buyers. Alinea Partners was brought in initially to develop a partner program.

Reviewing your sales journey is a brilliant idea -even if you're doing well. When Wirehive does something, it does it weil. Their highly experienced partner managers team up with a group of highly skilled cloud engineers to design and build the simplest to the most complex digital infrastructures for agencies.

Despite a shelf full of trophies, you continue to push yourself as you strive for excellence. Enter Virgin Media O2 Business with the Alinea Partners’ Secret Shopper Program.

“Our website had plenty of traffic. Buyers were finding us.,” Michael McCue, Head of Marketing at Communications Plus, says. “The problem was that we weren’t converting leads at the desired rate.” The company knew something needed to change, and Alinea Partners provided the roadmap.

„The value comes from someone seeing ways to improve.” Aerial Direct has achieved outstanding results and amazing customer growth after going through not just one but three secret shopping experiences, which were organized by their partner Virgin Media O2 and performed by Alinea Partners.

Modernizing an IT company that already possesses the largest VMware share in the Nordics, yet is faced with diminishing margins, definitely needs modern solutions. That is where Alinea Partners have come to help Atea, with their new methodologies that lay the main focus not on the product, but on the customers and their needs.

To Welcomm, an award-winning organization in the field of business communications, customer satisfaction is an absolute must. Since their first secret shopping experience and acting upon the unbiased feedback provided by Alinea Partners, Welcomm Communications has shown transformative improvements around customer experience.