CUSTOMER EXPERIENCE ASSESSMENTS
MISSED OPPORTUNITIES ARE AVOIDABLE
Major technology vendors invest tens of millions of dollars in driving sales through reseller channels. While they have a raft of support, enablement, and incentive programs to help resellers succeed, they generally lack insight into the risk of revenue leakage caused by a poor buying experience.
When the experience is disappointing, each constituent in the value chain loses out.
The potential customer fails to receive the anticipated value they seek, or at best, a delay while searching for alternatives.
The reseller loses potentially profitable sales, and the vendor is not only denied revenue but may be associated with the poor experience, suffering damage to their reputation.
While vendors continue to invest heavily in their partner recruitment and support programs, they miss out on opportunities to differentiate their programs by failing to appreciate the critical importance of the buying experience, from the initial search to purchase and consumption. Every report benchmarked against +700 conducted globally.
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