Alinea PARTNERS NAMED TOP CHANNEL CONSULTANT
BY JAY MCBAIN, CANALYS
A GLOBAL CHANNEL CONSULTANCY FOR TECHNOLOGY VENDORS, DISTRIBUTORS, AND THEIR PARTNERS. LET'S TALK ABOUT YOUR PORTFOLIO MANAGEMENT, BUSINESS OUTCOME OFFER DEVELOPMENT, SALES ENABLEMENT AND CUSTOMER EXPERIENCE.
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A Different Train of Thought

We are your Go-To-Market Advisor.
We see profit as something to plan for at the beginning, not to add at the end.

We identify sales opportunities with customer intelligence, portfolio analysis, and sales assessments.
We help the biggest IT/Telco companies globally, and their channels, sell business outcomes vs. high tech.

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Do you measure Prospect Abandonment Rate?
2 out of 3 high-tech buyers abandon their buying journeys in frustration.
Do you know how many you are losing daily?
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Why Customer Experience Matters
Our Customer Experience Report is full of statistics, benchmarks and case studies on what it is like to buy software, hardware, and services from high-tech companies all over the world.
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Read Our Latest Case Studies
Want to know what others are saying about working with us?
Learn more about our managed services, results and our great clients!
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Our Tailored Service Offers

CUSTOMER EXPERIENCE ASSESSMENTS

Major technology vendors invest tens of millions of dollars in driving sales through reseller channels. While they have a raft of support, enablement, and incentive programs to help resellers succeed, they generally lack insight into the risk of revenue leakage caused by a poor buying experience. Every report benchmarked against +700 conducted globally.

PORTFOLIO ASSESSMENTS

What products, software and services are you currently selling? What products, software and services could you sell? With this program we identify Portfolio ‘White Spaces.’ Where are opportunities to better upsell? Learn where you can create new, better packaged and more profitable offers and managed services for your existing clients and prospects.

CHANNEL DEVELOPMENT PROGRAMS

The company works with 100s of channel partners yearly. Our conversations reflect: moving from transactional to value based selling, increasing profit, business outcome selling, identification of Offer Portfolio Whitespaces, building or participating in marketplaces and ecosystems, identifying IP and creating or supporting partner-to-partner (P2P) relationships.

Quick note to say the workshop today was spot on, with a larger audience I heard engagement from everyone so thank you for the insights and moderating these discussions! We unpacked and picked a lot which I observed hit different parts of their businesses and stakeholders but as it was not coming from Microsoft (we tend to talk at them a lot) you helped land a lot points even we've tried to share previously so love this program and look forward to our next sessions.
Sonia ChamberlainSenior Partner Development Manager — Microsoft
Sonia Chamberlain
Today's session was successful! Unlike other webinars, yours had the most genuine questions coming from the audience.
Desmond TanChannel Marketing Manager — Motorola Solutions
Desmond Tan
Your CX analysis is spectacular! I highly recommend it!
Andrea KatsivelisStrategic Marketing Advisor — Microsoft
Andrea Katsivelis
Great job to the Alinea Partners team delivering the workshop yesterday and thank you to Microsoft for sponsoring! You provided some outstanding analysis, as well as guidance to help us better identify gaps and establish priorities.
Jason MartinDirector Strategic Alliances — Lumen
Jason Martin
The Customer Experience Assessment showed us just how accessible we are, and where we had to improve accessibility. It allowed us to measure how we performed from the customer's point of view and also from different stages within the buying process.
Patrik LännerbergSales and Marketing Manager — TeleComputing Sweden
Patrik Lännerberg

Some of Our Managed Service Clients

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Some of Our Service Clients

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TRUSTED PARTNER SERVICES

At Alinea Partners, we believe in building partnerships on a foundation of trust and early collaboration. Our partner services help our clients optimize their partner programs.

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ALINEA PARTNERS' TV

  • Alinea Partners Interview with Leapfrog

    Leapfrog shares how the Business Opportunity Assessment identified blind spots, challenged assumptions, and uncovered growth potential through portfolio and sales analysis.

  • Alinea Partners Interview with Peak Resources

    Vince De Rose, President and CEO of PEAK Resources, discusses how the Business Opportunity Assessment optimized portfolio, sales, and marketing strategies to drive growth.

  • Q&A with Leahanne Episode 5 - Hello…Vienna Calling!

    Solution mapping assists with Azure offer and proposition development, packaging, upselling and managed services creation.

  • Garbage in – Garbage out

    Partners’ ecosystem success is built on the data it is made of, with Bob Moore, CEO at Crossbeam

  • Making of the Secret Shopper Report

    The making of our recently released Customer Experience Report with Jeremy Cox, Founder and Chief Analyst of CX-Create, discussing some of the insights and secrets revealed in the report.
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    Q&A with Leahanne Episode 5 – Vienna Calling!
    Solution mapping assists with offer and proposition development, packaging, upselling and managed services creation.
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    Alinea Partners Interview with Leapfrog
    The Alinea Partners’ Business Opportunity Assessment conducts an analysis of what and how you are selling, as well as who you are selling to and identifies customer and prospect opportunities for growth. Some projects have identified up to $100.000 worth of monthly upgrades for example.
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    Garbage in – Garbage out
    Garbage in – garbage out: Partners’ ecosystem success is built on the data it is made of.
  • Thumb 2
    Garbage in – Garbage out
    Garbage in – garbage out: Partners’ ecosystem success is built on the data it is made of.
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    Making of the Secret Shopper Report
    The making of our recently released Customer Experience Report with Jeremy Cox.
SOLUTION MAPPING ASSISTS WITH OFFER AND PROPOSITION DEVELOPMENT, PACKAGING, UPSELLING AND MANAGED SERVICES CREATION.
GARBAGE IN – GARBAGE OUT: PARTNERS' ECOSYSTEM SUCCESS IS BUILT ON THE DATA IT IS MADE OF, WITH BOB MOORE, CEO AT CROSSBEAM
THE MAKING OF OUR RECENTLY RELEASED CUSTOMER EXPERIENCE REPORT WITH JEREMY COX, FOUNDER/CHIEF ANALYST OF CX-CREATE TO TALK ABOUT SOME OF THE SECRETS IN THE REPORT.
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LINKEDIN COMMUNICATIONS

Get regular personal and professional insights and thoughts from Leahanne Hobson about the topics of leadership, management, culture, team, family and core values! Leahanne is also happy to connect and exchange with you about channel development, offer development, sales and strategic marketing based on her experiences working with the biggest IT and Telco companies and their channel partners around the world.

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