A Different Train of Thought
ALINEA PARTNERS CONSISTENTLY ASSESSES AND TRANSFORMS
CUSTOMER EXPERIENCES AND SALES JOURNEYS
FOR THE BIGGEST IT/TELCO COMPANIES
AND THEIR CHANNELS, GLOBALLY.
Secret Shopper showed us just how accessible we are, and where we had to improve accessibility. It allowed us to measure how we performed from the customer point of view and also from different stages within the buying process.
Alinea Partners’ external perspective, combined with their expertise, very strong methodology, and approach, helped us discover blind spots [within our demand generation process] that we can eliminate and prevent in the future. There are still areas that need improvement, but we have a plan for this journey and see our organization is heading in the right direction.
Leveraging Alinea Partners’ knowledge, experience and language skills for our sales and marketing assessment programme proved to be highly important to us. Our collaboration continues to be a success; generating results beyond our initial expectations.