A Different Train of Thought

ALINEA PARTNERS CONSISTENTLY ASSESSES AND TRANSFORMS
CUSTOMER EXPERIENCES AND SALES JOURNEYS
FOR THE BIGGEST IT/TELCO COMPANIES
AND THEIR CHANNELS, GLOBALLY.

B2B Secret Shopping

Secret Shopper benchmarking data from Alinea Partners reveals lost sales opportunities as resellers inadvertently alienate buyers. +650 conducted globally.

Portfolio Assessments
Offer Development

Research from Alinea Partners shows companies are missing Offer Development support, upsell plans & sales-readiness content & programs for Business Outcome vs. product selling.

Channel Development

Alinea Partners works with 100s of channel partners and their IT vendors yearly. Our conversations reflect: moving from transactional to Business Outcome selling, building or participating in Ecosystems, identifying IP & creating or supporting P2P relationships.

  • Secret Shopper showed us just how accessible we are, and where we had to improve accessibility. It allowed us to measure how we performed from the customer point of view and also from different stages within the buying process.

    Patrik Lännerberg

    Business Area Manager — TeleComputing Sweden AB

  • Alinea Partners’ external perspective, combined with their expertise, very strong methodology, and approach, helped us discover blind spots [within our demand generation process] that we can eliminate and prevent in the future. There are still areas that need improvement, but we have a plan for this journey and see our organization is heading in the right direction.

    Christian Schipp

    Head Sales & Marketing — Ambit Group

  • Leveraging Alinea Partners’ knowledge, experience and language skills for our sales and marketing assessment programme proved to be highly important to us. Our collaboration continues to be a success; generating results beyond our initial expectations.

    Justin Turner

    Marketing Director, EMEA Field, Channel & Operations — Motorola Solutions

Evolving Channels. Be Different In The Channel.

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