Turning Insight Into Opportunities for Technology Brands and their Partners.
Alinea Partners is a channel consultancy working globally across the technology and telcos ecosystem to help clients move from selling low margin products to more profitable solutions and services.
We identify opportunities and correct weaknesses in Customer Insights
- Portfolio and Offer creation and development, packaging and upsell roadmaps
- Business Outcome sales motions, tools and sales experience assessments
- Customer Experience Assessments and Secret Shopping
- Channel Program creation and maturity development
We provide insight and identify business opportunities for IT vendors, CSPs, MSPs, Distributors, Telecom, system integrators and marketplaces of all sizes.
Here are a few.
Build or Improve the Foundation, and Embrace Innovation
Whether you are a technology, telecoms vendor, a Cloud Service Provider or a channel partner/reseller, going the extra step, or moving to a new way of working, or a new direction, readiness and enablement work needs to be done to build the foundation for your customer insights, product, sales, marketing and customer success teams. And in today’s world of market and buyer changes, an explosion of technical innovation and constant pressure to do more, the Cost of Doing Nothing (CODN) may be too great.
Among the many things that can stand in the way of change are:
- A corporate identity/legacy that stops you from growing, scaling and meeting your goals.
- Lack of insight into customer needs.
- Technical product selling and discounts instead of solutions and services.
- A sales team selling technology instead of business outcomes.
- Resource or competency shortcomings that are preventing you from exploring new possibilities.
That’s where we come in. We are an experienced team of highly experienced and innovative professionals from across the business and technology spectrum who will stand in your prospects’ and customers’ shoes, find better ways to package your services (with a focus on value-based selling), and ensure every part of the sales cycle is optimised.
We are the industry experts our clients turn to when they need help to capitalise on the opportunities presented by AI, Compliance, Cybersecurity, Managed Services, and industry-specific ventures that can transform their business.
Hear It from the Experts
“Your CX analysis is spectacular. I highly recommend it.”
Some of Our Services
Customer Experience Assessments
Our Customer Experience Assessments* are unique in the B2B technology market and use our time-proven and globally Benchmarked Scientific Methodology across 190+ touchpoints. Designed to help you identify areas of revenue leakage and improve customer (CX) and sales experiences, they are benchmarked against +800 assessments conducted globally.
* Sometimes called Secret Shopping, Mystery Shopping, Sales Journey Assessments or Buying Experience Assessments
Portfolio Assessments and Offer Development
No matter how diverse your range of products and services, there are untapped opportunities to create new, better-packaged and more profitable offers. We explore the ‘white spaces’ within your business to identify new areas for growth – helping you to sell higher in organisations, create larger, stickier deals and earn more margin.
Channel Development Programs
We support global technology Brands with channel maturity assessments, upskilling workshops, academies, program development or improvement and best practice-based consulting.
About Leahanne
“We work globally with technology brands and their channel partners, supporting them as they shift their focus from selling hardware and software to the profitable long-term value they can bring to clients. We are your go-to-market advisor, specializing in portfolio management, channel development and business outcome strategies and training.”
Leahanne Hobson – Founder, Alinea Partners