Turning Insight Into Opportunities for Technology Brands and their Partners.

Alinea Partners is a channel consultancy working globally across the technology and telcos ecosystem to help clients move from selling low margin products to more profitable solutions and services.

We identify opportunities and correct weaknesses in Customer Insights

  • Portfolio and Offer creation and development, packaging and upsell roadmaps
  • Business Outcome sales motions, tools and sales experience assessments
  • Customer Experience Assessments and Secret Shopping
  • Channel Program creation and maturity development
PARTNERS

We provide insight and identify business opportunities for IT vendors, CSPs, MSPs, Distributors, Telecom, system integrators and marketplaces of all sizes.
Here are a few.

Build or Improve the Foundation, and Embrace Innovation

Whether you are a technology, telecoms vendor, a Cloud Service Provider or a channel partner/reseller, going the extra step, or moving to a new way of working, or a new direction, readiness and enablement work needs to be done to build the foundation for your customer insights, product, sales, marketing and customer success teams. And in today’s world of market and buyer changes, an explosion of technical innovation and constant pressure to do more, the Cost of Doing Nothing (CODN) may be too great.

Among the many things that can stand in the way of change are:

  • A corporate identity/legacy that stops you from growing, scaling and meeting your goals.
  • Lack of insight into customer needs.
  • Technical product selling and discounts instead of solutions and services.
  • A sales team selling technology instead of business outcomes.
  • Resource or competency shortcomings that are preventing you from exploring new possibilities.

That’s where we come in. We are an experienced team of highly experienced and innovative professionals from across the business and technology spectrum who will stand in your prospects’ and customers’ shoes, find better ways to package your services (with a focus on value-based selling), and ensure every part of the sales cycle is optimised. 

We are the industry experts our clients turn to when they need help to capitalise on the opportunities presented by AI, Compliance, Cybersecurity, Managed Services, and industry-specific ventures that can transform their business.

Testimonials

Hear It from the Experts

Some of Our Services

Customer Experience Assessments

Our Customer Experience Assessments* are unique in the B2B technology market and use our time-proven and globally Benchmarked Scientific Methodology across 190+ touchpoints. Designed to help you identify areas of revenue leakage and improve customer (CX) and sales experiences, they are benchmarked against +800 assessments conducted globally.

* Sometimes called Secret Shopping, Mystery Shopping, Sales Journey Assessments or Buying Experience Assessments

Portfolio Assessments and Offer Development

No matter how diverse your range of products and services, there are untapped opportunities to create new, better-packaged and more profitable offers. We explore the ‘white spaces’ within your business to identify new areas for growth – helping you to sell higher in organisations, create larger, stickier deals and earn more margin.

Channel Development Programs

We support global technology Brands with channel maturity assessments, upskilling workshops, academies, program development or improvement and best practice-based consulting.

About Leahanne

“We work globally with technology brands and their channel partners, supporting them as they shift their focus from selling hardware and software to the profitable long-term value they can bring to clients. We are your go-to-market advisor, specializing in portfolio management, channel development and business outcome strategies and training.”

Leahanne Hobson – Founder, Alinea Partners

A Global Channel Consultancy Focused on Results.

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On-top revenue for companies that made improvements from our Customer Experience Assessments since FY15.
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Active consulting engagements with partners in the past 5 years.
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First-wave pipeline creation for client’s newly packaged Azure VMware Solution. Similar packages for AI, compliance, security and more.
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End users trained on How to Get Started really fast with Microsoft 365 Copilot –and simultaneously, providing significant customer insight to our channel partners for innovative Copilot Adoption services.

Discover our Latest Video Content.

  • Assess Then Grow: Union Resolute Interview With Leahanne Hobson

    In this episode, Logan Kelly and Leahanne Hobson discuss the importance of aligning marketing and sales strategies, especially in the changing landscape of B2B sales.
  • Podcast with Paul Green: Why you must give up your break fix habit

    Leahanne Hobson, Founder & CEO of Alinea Partners, joins Paul Green’s MSP Marketing Podcast to share key insights from secret-shopping more than 700 MSPs.
  • Q&A with Leahanne Episode 1 - Say “Yes” more often than you say “No”

    Say “Yes” more often than you say “No”. This is the principle from which the Azure Acceleration Programmes came to life. It is also how our latest Azure Acceleration video campaign was born.
  • Alinea Partners Interview with Peak Resources

    Vince De Rose, President and CEO of PEAK Resources, discusses how the Business Opportunity Assessment optimized portfolio, sales, and marketing strategies to drive growth.
  • Alinea Partners Interview with Leapfrog

    Leapfrog shares how the Business Opportunity Assessment identified blind spots, challenged assumptions, and uncovered growth potential through portfolio and sales analysis.
  • Making of the Secret Shopper Report

    The making of our recently released Customer Experience Report with Jeremy Cox, Founder and Chief Analyst of CX-Create, discussing some of the insights and secrets revealed in the report.

More insight and interviews on the Alinea Partners YouTube channel