„The value comes from someone seeing ways to improve.” Aerial Direct has achieved outstanding results and amazing customer growth after going through not just one but three secret shopping experiences, which were organized by their partner Virgin Media O2 and performed by Alinea Partners.

With a solid buying experience the first time, Aerial Direct did not start weak by any means. However, there were still some improvement areas identified which delighted their buyers even more. For more on Aerial Direct´s buying excellence, some areas of improvement that were identified during the secret shopping experience, and corresponding recommendations , go to the article here.