In Brief
Companies can become so entrenched in how they do things that they miss out on new opportunities.
Many, for example, have yet to fully transition from selling a product to selling more profitable services. When we hold up a mirror to clients showing how these all-encompassing solutions could look, the door opens to more sustainable business models, better scaling, clearer value propositions, higher margins, and happier customers who recognise the added value you can offer.
Shift from SKUs to Solutions and Services.
With IT margins getting ever smaller, there has never been a more compelling reason to adjust portfolios so that customers perceive your business as the perfect match for their unique and specific challenges.
- Where are your opportunities to upsell and bundle products/services together?
- How can you add value with consultative services, training, and ongoing support, transforming into true integration partners?
- Where is a lack of competencies holding you back – and how can these shortcomings be rapidly resolved?
New, better packaged and more profitable offers and services will help you capture every relevant opportunity for your business – and leverage your full potential when supporting existing and future clients.
"80% of decision-makers see telco operators as viable partners for products and services beyond core connectivity."
Source: McKinsey
Shining a Light on the Value You Bring to Customers.
Alinea Partners gives technology and telecoms organisations a fresh perspective on how they do business and the products and services they offer.
Our work begins by examining more than 100 elements of your portfolio and capabilities. Picking through the data to identify your strengths and weaknesses, we progress to customer insights and find matches between what buyers need and what you can offer.
Our recommendations help you optimise your business governance, portfolio, customer success and sales and marketing capabilities, drive revenues – and increase profitability. In addition, our work helps you forge longer-lasting relationships with your customers because of the greater value they now receive.
Alinea Partners Portfolio Assessments are available to both vendors and their channel partners.
See What Our Clients Are Saying
“You provided some outstanding analysis, as well as guidance to help us better identify gaps and establish priorities.”
How Can Our Team Help You to Reach Your Goals
What You Will Receive
- Detailed analysis of company strengths and weaknesses.
- Recommendations for complementary, bundled, and new services.
- Cross and upselling strategies for higher customer profitability.
- Recommendations for improving identified portfolio gaps and guidance for portfolio development plan.
- Ideas for where and how to add P2P (Partner to Partner) initiatives.
- Additional support, as needed, including training, partnership recommendations, and more.
Outcomes and Benefits
- Elevate conversations from the IT Manager to the CEO based on business outcomes.
- Explore previously untapped markets.
- Achieve the maximum impact with minimum disruption or distractions.
Get in touch
Let’s talk about how our Portfolio Assessments can help your business.
