We create solutions that drive business outcomes.
"Profit is not something to add at the end, it is something to plan for in the beginning.”
Leahanne Hobson,
Founder & CEO
Our Мission
Alinea Partners launched in Vienna, Austria, in 2005 to help businesses across the technology and telecoms ecosystem better understand their customers, improve their sales experiences, and find innovative strategies to expand their portfolios.
Our mission is to help you switch the narrative from selling goods and services at low margins to selling business outcomes with higher profits.
We are your go-to-market readiness advisor, leveraging our team’s expertise to address any challenges using project-specific deliverables that range from in-depth reports to bespoke knowledge transfer and learning solutions.
We move fast. The time from initial contact to delivery of services is usually measured in weeks, not months. That means you get the insight you need while it is still relevant and will have the biggest impact.
Why Work with Us?
We specialize
We work globally with high technology and telecoms companies – and their channel partners – of all sizes. With deep sector expertise, large volumes of industry data, and insight into best practices and trends, we are in a strong position to help.
We benchmark
Our Customer Experience Assessments* are unique in the B2B tech space and provide us with highly commercial benchmark data on thousands of companies globally. We can help you see how you perform not just against your competitors but also against companies with business models you are setting your strategy on, marketplaces or others.
*Sometimes called Secret Shopping, Mystery Shopping, Sales Journey Assessments or Buying Experience Assessments
Unrivalled expertise
Our Senior Advisors have decades of expertise in the technology and telecoms sectors at the highest level. We have held senior roles at Atea, IBM, Lucent Technologies, Avaya, Microsoft and Motorola Solutions, among others. This experience, coupled with a commitment to continued learning in the technology space, ensures we speak our clients’ language.
Holistic approach
We support our clients as they make major business transitions from product to software or software to services. We help you transform your role from being an ‘order taker’ to an advisor to your clients.
Continuously driving impact
Since launching in 2005, we have helped more than 800 businesses and managed programs with companies in 64+ countries. Milestones include helping clients:
- Close a €25 million deal.
- Generate more than €45 million on-top revenue as a result of our Customer Service Assessments.
- Train more than 10,000 end users from more than 4,000 organisations for Microsoft Copilot.
In 2024, Alinea Partners was named a Top Channel Consultant by Jay McBain, Chief Analyst at Canalys.
Alinea Partners – Meet Our Senior Advisors
Meet Some of Our Clients
