– Because a company exceeds your expectations?
– Because you think they know more about what you are buying than you do?
– Because they stay in touch with you after you’ve purchased from them?

All of the above?

Truth is. A great buying experience means something different for every individual buyer. So how can we truly excel at prospect and customer experience?

It’s a challenge.

But it starts with asking buyers and customers.

Go ahead. Call one up. Ping them on LinkedIn. Or, ask someone sitting near you/on a call with you.

In your opinion, when are you having a great buying experience?