When selling Azure, don’t put Azure first

When selling Azure, don’t put Azure first

Instead, put the business first.

We know this is the key to success from our research and data of +450 Microsoft partners worldwide, giving us a unique and multi-dimensional view of the details behind an #Azure sale. These insights are also what got Alinea Partners into the catalogue of the #Microsoft Go-To-Market services with no less than 3 of our programs!

In addition to our Secret Shopper program and our Azure Acceleration Best Practices Webinar, we offer an extensive GTM Azure Acceleration Business Outcome training session. In this 4-hour session, CEO Leahanne Hobson and Senior Advisor Christian Hess help sales representatives and partners to follow industry best practices and get started with business outcome selling.

In other words: skip the technical conversation when selling Azure. Instead, start a business conversation. As a result, partners will be able to sell Azure differently than 66% of the Microsoft ecosystem and, therefore, close strategic deals faster.

For more information, watch the video below or go to https://lnkd.in/gPBdCDr to schedule your session and reach your Azure growth goals!

#AlineaPartners #MicrosoftPartners #InnovationMarketing #CustomerExperience