𝘊𝘺𝘣𝘦𝘳 𝘢𝘵𝘵𝘢𝘤𝘬𝘦𝘳𝘴 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘴𝘵𝘦𝘢𝘭 𝘺𝘰𝘶𝘳 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯. 𝘎𝘰 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘴𝘢𝘧𝘦𝘵𝘺.
What do you do if you see this when entering a website?
Hit the “go back” button?
Close all tabs?
All of the above?
You’re wise to do so. No wonder our Secret Shopper ran away too when she shopped a client and got this warning.
What to do next? Any “real” buyer would never return and, worst case scenario, would tell their friends and colleagues to never use the site either.
To not take any risk, our Shopper used a safe computer to gain access. At last, the website was completely safe and she continued her secret shopping.
Final conclusion: a very unfortunate and unnecessary problem kept many potential customers from visiting the website and trusting the company.
In our Secret Shopper program we see this all too often. That’s a shame, because your sales journey has basically ended before it even started.
Trust is everything. Make your buyers feel safe and secure – otherwise, they’ll buy from someone else.