๐๐บ๐ฃ๐ฆ๐ณ ๐ข๐ต๐ต๐ข๐ค๐ฌ๐ฆ๐ณ๐ด ๐ฎ๐ช๐จ๐ฉ๐ต ๐ฃ๐ฆ ๐ต๐ณ๐บ๐ช๐ฏ๐จ ๐ต๐ฐ ๐ด๐ต๐ฆ๐ข๐ญ ๐บ๐ฐ๐ถ๐ณ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ. ๐๐ฐ ๐ฃ๐ข๐ค๐ฌ ๐ต๐ฐ ๐ด๐ข๐ง๐ฆ๐ต๐บ.
What do you do if you see this when entering a website?
Hit the โgo backโ button?
Close all tabs?
Run?
All of the above?
Youโre wise to do so. No wonder our Secret Shopper ran away too when she shopped a client and got this warning.
What to do next? Any โrealโ buyer would never return and, worst case scenario, would tell their friends and colleagues to never use the site either.
But our Shopper had to go through the entireย #BuyingJourneyย to advise our client on how to improve theย #SalesExperience.
To not take any risk, our Shopper used a safe computer to gain access. At last, the website was completely safe and she continued her secret shopping.
Final conclusion: a very unfortunate and unnecessary problem kept many potential customers from visiting the website and trusting the company.
In our Secret Shopper program we see this all too often. Thatโs a shame, because your sales journey has basically ended before it even started.
Trust is everything. Make your buyers feel safe and secure โ otherwise, theyโll buy from someone else.
#AlineaPartnersย #SecretShopperย #InnovationMarketing