WARNING: YOUR CONNECTION IS NOT PRIVATE โš ๏ธ

WARNING: YOUR CONNECTION IS NOT PRIVATE โš ๏ธ

Leahanne Hobson

๐˜Š๐˜บ๐˜ฃ๐˜ฆ๐˜ณ ๐˜ข๐˜ต๐˜ต๐˜ข๐˜ค๐˜ฌ๐˜ฆ๐˜ณ๐˜ด ๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฃ๐˜ฆ ๐˜ต๐˜ณ๐˜บ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ด๐˜ต๐˜ฆ๐˜ข๐˜ญ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ. ๐˜Ž๐˜ฐ ๐˜ฃ๐˜ข๐˜ค๐˜ฌ ๐˜ต๐˜ฐ ๐˜ด๐˜ข๐˜ง๐˜ฆ๐˜ต๐˜บ.

What do you do if you see this when entering a website?

Hit the โ€œgo backโ€ button?
Close all tabs?
Run?

All of the above?

Youโ€™re wise to do so. No wonder our Secret Shopper ran away too when she shopped a client and got this warning.

What to do next? Any โ€œrealโ€ buyer would never return and, worst case scenario, would tell their friends and colleagues to never use the site either.

But our Shopper had to go through the entireย #BuyingJourneyย to advise our client on how to improve theย #SalesExperience.

To not take any risk, our Shopper used a safe computer to gain access. At last, the website was completely safe and she continued her secret shopping.

Final conclusion: a very unfortunate and unnecessary problem kept many potential customers from visiting the website and trusting the company.

In our Secret Shopper program we see this all too often. Thatโ€™s a shame, because your sales journey has basically ended before it even started.

Trust is everything. Make your buyers feel safe and secure โ€“ otherwise, theyโ€™ll buy from someone else.

#AlineaPartnersย #SecretShopperย #InnovationMarketing