Virtual and remote is here to stay. There’s no denying it.
Companies can no longer rely simply on face-to-face selling.
In 2020 the world has made more progress with technology and purchasing technologies than we have all together in the last 10 years. That means that buyers have gotten used to purchasing virtually and remotely.
And they’re not going to want to go back.
Not even once we’re out of lockdown.
Companies are going to have to differentiate themselves in order to get someone off the internet and into their offline shop. We can’t just go back to running our businesses the way we used to.
Now that buyers know and have experienced the ease and speed of purchasing online, they won’t be running to the stores to look around and be near other people. You need to make the offer quite irresistible to get them off their phones and laptops.
You might think that virtual and remote is just temporary. Chances are high it isn’t. So make sure to have a plan in place to keep your organization going for the years to come.
Do you agree?