Understanding the New Buyer

How to Optimise Your Website to Appeal to New Buying Behaviours


This action-packed workshop is designed to give an overview of the New Buyer – the behavioural changes we are seeing and why they are happening.

In addition, we will take you through a step-by-step guide on how to update your website to appeal to new buyers. Covering 10 themes and sub-themes, we will walk you through best practices from recently completed research for a global IT company on 38 different business partners websites in five different languages. We will show you how to turn your website from marketing ‘brochure-ware’ to an extension of your sales team.

Course agenda


  • Understanding Today’s Buyer – Behaviours are changing and marketing practitioners need to understand these changes and the new buying and Buyer behaviours that are affecting the way companies go-to-market. Learn about the changes and the behaviours we are seeing so you are able to alter your marketing plans and programs to meet these changing needs.
  • Extending Your Salesforce Through Your Website – With the average Buyer doing 50-80% of their shopping research online – even before they consider buying, companies need to move beyond having a website as a branding or information source. Join this workshop and learn about Alinea Partners Consulting’s most recent web assessment projects, covering the research methodology, our learnings, anecdotes and recommendations.
For more information on our upcoming schedule and locations

Who should attend ?

  • Marketing & Brand Managers
  • Business Development Managers
  • Strategy Managers
  • Business Partner Channel Managers
  • Enterprise Change Managers
  • Product & Project Managers
  • Business Coaches and Trainers