A customer is someone who already purchased from you. A buyer has not, and therefore still has to be convinced your company, product and/or service is the right way to go.
That’s not necessarily as easy as it sounds.
On this and other topics, I had an intriguing discussion with Dale Dupree and Chris Watson on the Selling Local Podcast. What do buyers need? How do they want companies to make them feel? And if their needs are not met, how do their emotions effect not only their behavior, but their opinion about you as well?
Understanding the ‘in-the-moment of buying decision’ can truly make or break a sale. Thanks to the Alinea Partners Secret Shopping program, we have access to data that explains why buyers become customers and – even more importantly – why they choose not to. That’s how we help you improve your sales process and buying experience – and increase your revenue and profits significantly.
If you too are ready to turn buyers into true customers, listen to the latest episode of the Selling Local Podcast at https://lnkd.in/eqt4n74