• Customer Experience

    Would your customers say you provide them with excellent customer experience? Think twice before you say yes. Did you know that while 80% of CEOs believe they deliver superior customer experiences, only 8% of their customers agree? Where does this discrepancy come from? There are many reasons why a buyer might choose to abandon the […]

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  • Why Do You Buy

    Why do you buy? – Because a company exceeds your expectations? – Because you think they know more about what you are buying than you do? – Because they stay in touch with you after you’ve purchased from them? All of the above? Truth is. A great buying experience means something different for every individual […]

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  • Take Your Pick

    Take your pick! What are the 3 absolute must-haves in your modern channel strategy? Feel free to elaborate in the comments!  

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