• Look in the mirror. What do you see?

    The greatest gift a #CEO, #sales, or #marketing expert can give a company is to demonstrate exactly what it feels like for people to buy from them. Help them step outside their daily lives and hold a mirror up to the buying experience. Yes. In high tech. Yes. In B2B. Understand in detail. Can your prospects find you? And once […]

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  • One Size Fits Most

    This morning I received socks. Yes. Socks. A well-known high technology company sent me socks. They sent them from California. Via FedEx. Why? I don’t know. They sent them without any message. No rhyme or reason. No call-to-action. Nothing. Don’t get me wrong. They are very nice socks. But why socks? And why me?  And […]

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