• Secret Shopper Stories #3

    7 reasons why this customer switched to a competitor – and how it could have been prevented. When our Buyers shop for our Secret Shopper program, they come across both great and not so great experiences buying software, hardware, and service from IT companies. Let’s share one of our Secrect Shopper Stories on how to (not) treat a potential buyer. Recently, […]

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  • Bad Experiences

    Would you still buy from your favorite brand after having a bad buying experience? And what about a brand or company that you’ve never purchased from before? Would you go back and see if the buying experience would be better this time? Did you know that 32% of customers stopped doing business with a brand […]

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  • Secret Shopper Stories #2

    No buying journey is perfect. But there’s something you can do to get one step closer to that! All of our Secret Shopper clients want to improve their buying journeys in one way or another. Luckily, some of them are already on the right track, so our Buyers have some great Secret Shopper Stories to […]

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  • Customer Experience (CX) Development

    Customer Experience is constantly developing. That’s why we have to keep developing and improving, too. When looking at the results of our in-house research on the buying journeys of +650 different high-tech companies worldwide, we can actually see CX developing and adapting in real-time. That’s why every year, we add new elements to our Secret […]

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  • Satisfied vs Disappointed

    Satisfied vs. disappointed. How do you think your buyers feel throughout most of your buying process? Our buyers are ready to share some more #SecretShopperStories with you. In this series, they let us in on their most notable global experiences while trying to purchase from companies. So how would 𝘺𝘰𝘶 want to feel when buying a product […]

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  • When Selling Azure

    When selling Azure, are you selling complex, technical software? Or are you selling an interesting business solution? While Azure is both, closing a strategic deal at the management level is easier if you’re not leading with a technical discussion. By understanding your customers’ or prospects’ business needs, you will have the opportunity to close deals […]

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  • Take Your Pick

    Take your pick! What are the 3 absolute must-haves in your modern channel strategy? Feel free to elaborate in the comments!  

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  • Virtual & Remote Are Here to Stay

    Virtual and remote is here to stay. There’s no denying it. Companies can no longer rely simply on face-to-face selling. In 2020 the world has made more progress with technology and purchasing technologies than we have all together in the last 10 years. That means that buyers have gotten used to purchasing virtually and remotely. […]

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