• Why do you buy? – Because a company exceeds your expectations? – Because you think they know more about what you are buying than you do? – Because they stay in touch with you after you’ve purchased from them? All of the above? Truth is. A great buying experience means something different for every individual […]

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  • Customer Experience (CX) Development

    Customer Experience is constantly developing. That’s why we have to keep developing and improving, too. When looking at the results of our in-house research on the buying journeys of +650 different high-tech companies worldwide, we can actually see CX developing and adapting in real-time. That’s why every year, we add new elements to our Secret […]

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