• Every company faces challenges measuring the effectiveness of their buying process. Few companies know the actual experiences people have when trying to purchase from them. One of the biggest mistakes companies make is to treat prospects the same way they treat customers. These make up unique personas and should be treated as such. Make sure […]

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  • For many sales and marketing teams, new customer acquisition plays a big role in reaching the company sales targets – or not. A common mistake companies make in prospecting is approaching a Buyer with the same messaging, processes and tactics as a Customer. These are two different target Personas and should be treated as such. […]

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