Description

Our Revenue-Boosting services help you generate more sales and grow your business:

  • SOCIAL SELLING
  • GO-TO-MARKET (GTM)
  • ACCOUNT-BASED MARKETING
  • PORTFOLIO AND SOLUTION ROADMAP DEVELOPMENT
  • PURPOSE-DRIVEN MESSAGING

SOCIAL SELLING

An Alinea Partners Consulting initiative that focuses on one of the most effective ways your salespeople can generate, nurture, and close sales using modern methods and mediums.

GO-TO-MARKET (GTM)

Are you taking new solutions to market? We can provide you with a framework for launching services and building successful sales channels.

ACCOUNT-BASED MARKETING

Do you need to get more business from your key accounts? We can help.

PORTFOLIO AND SOLUTION ROADMAP DEVELOPMENT

Are you interested in driving additional growth through up-selling and cross-selling activities? Or, are you looking to migrate to Microsoft Azure or support your customers in getting the most out of a Microsoft Azure solution? We’ll enable you.

PURPOSE-DRIVEN MESSAGING

Why do purpose-driven business models work so well for some of the world’s largest companies? Learn how to activate your purpose and link it to your brand value proposition.

  • Leveraging Alinea Partners’ knowledge, experience and language skills for our sales and marketing assessment programme proved to be highly important to us. Our collaboration continues to be a success; generating results beyond our initial expectations.

    Justin Turner

    Marketing Director, EMEA Field, Channel & Operations — Motorola Solutions

As BASE faced increased competition in the telecom industry, they realized they had yet to put together a clear strategy for securing new customer acquisitions outside established markets.

Rather than remain in their comfortable low priced zone, working with Alinea Partners they began the process of targeting new markets and creating new value for customers.

THE APPROACH

Create a Clear Go-to-Market Roadmap towards New Buyer Communities.

Alinea Partner’s team developed a sustainable new market approach for BASE, by creating a clear plan of action to reach new buyer communities.

Designed to meet BASE’s future goals, this new strategy gave them: new methods of expanding their target audience, reaching new customers, identifying new partners and influencers; it also allowed them to develop, test, and launch new program elements prior to a large-scale launch into the market.

Since 1999, BASE has become Belgium’s third major provider of mobile phone services, also using the BASE Business brand.

Operated by KPN Group Belgium, BASE is the fastest-growing mobile operator in Belgium, winning approximately 22% of the current market share.

Alinea Partners implemented a step-by-step action plan to improve BASE’s marketing and sales approach, incorporating these key areas:

  • New go-to-market and sales strategy, organizational structure, plan and operational guidelines.
  • New channels to accomodate the new strategy, including strengthening relationships with Google, Motorola, Clearwire and Aldi.
  • Identification of new community-based markets and targets where value was viewed in Branding amongst community members and special community rates based on assumed and eventual actual usage patterns: Generation Y, GLT, Italian and Turkish communities.
  • New market approaches were used. Previously we only sold on price. This approach enabled us to think about adding value to new customer sets. The approach was different than what we or our competitors had used before.

    Base

THE APPROACH

Alinea Partners helped BASE redefine their Customer Acquisition Program and marketing priorities by

1) A new market-ready approach and program.
2) A new range of buyer communities within Belgium.
3) New value propositions.
4) Relationships with new go-to-market channel partners and influencers.
5) Improved Customer Experience.
6) Improved Sales Journeys.

QUICK FACTS

1) Strategy and program development from five channel and marketing experts.
2) Discussions and development for multiple languages: English, French, Finnish, Turkish. One comprehensive, efficient strategy and program to revolutionise BASE’s new customer acquisition program.

Do you want to know more?

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