The current crisis forces companies to differentiate themselves from others more than ever. The true differentiator? Customer Experience.
What is it like to buy from you?
What is it like to work with you?
What is it like to be serviced by you?
The answers to these questions are driven by a digital and virtual experience. Those who didn’t test their digital and virtual experiences, are less likely to be standing when this pandemic ends. Things are happening in these processes that they don’t know about and that should be optimized if they don’t want to lose any business.
Hopefully, the majority of the companies did bother to pay attention to their sales experience. Especially in the past months. By delighting their customers and understanding their needs, they have a much greater chance to survive the pandemic.
So tell us, how do you feel customer experiences have changed over the past few months?