Finding yourself on a website after careful Google research, you spot the product you’re looking for. Your experience starts off great: you feel safe, there are plenty of case studies to be found, and you even have the possibility to sign up for a newsletter. Oh well, there might not be a clear value proposition, but at least there are customer’s reviews available. But then, just when you’re about to close the deal, you’re not able to contact a Sales Rep. Dissatisfied you close the tab and open Google again. That’s an hour of your life you’ll never get back.