We’ve been saying it for years – simplicity is key when selling IT products and services.
Our global research based on +450 companies shows that companies are having trouble selling IT for a number of reasons.
One being: they are selling the technology instead of business solutions.
While there is certainly a group of early adopters for everything new, most people aren’t standing in line to buy new, often too complex technology. But they are eager to buy services that improve their business and increase their revenue. The technology behind it almost doesn’t matter.
At Alinea Partners, we make our programs as agile and understandable as possible and encourage our clients to simplify their channel services as well.
So, stop “talking IT” and start talking strategic advantages with your clients. Make it easy for them – and for yourselves!
Learn more about all our programs at: https://lnkd.in/edUuxYe.