Microsoft – TeleComputing – Sales Journey Assessment

Microsoft – TeleComputing – Sales Journey Assessment

Creating a cloud that works for every type of business

The flexibility of the cloud is precisely what TeleComputing and customers such as Color Line desire and expect. Telecomputing can plug users into a powerful hybrid cloud resource that embraces the strengths of Microsoft Office 365 and Azure but which also contains Telecomputing’s own private cloud service. Security and rapid delivery of the very latest software updates are the name of the game.

What did Secret Shopper make of this combination? Patrik Lännerberg, Sales and Marketing Manager at TeleComputing sees Secret Shopper as the latest step in the company’s rise to becoming a mature, default choice in Scandinavia. One term that figures large in Lännerberg’s world today is accessibility.

Lännerberg wanted the Secret Shopper to open his eyes to the perspective of the customer. What Secret Shopper discovered is that every customer wants to get right into the heart of the business as quickly as possible. In other words, Tele-Computing had to become more accessible. “Secret Shopper showed us just how accessible we are, and where we had to improve accessibility. It allowed us to measure how we performed from the customer point of view and also from different stages within the buying process.”

  • Secret Shopper showed us just how accessible we are, and where we had to improve accessibility. It allowed us to measure how we performed from the customer point of view and also from different stages within the buying process.

    Patrik Lännerberg

    Business Area Manager — TeleComputing Sweden AB

Among Secret Shopper’s many observations were poor SEO results for both Bing and Google but a thumbs up for ease of navigation on TeleComputing’s website. Such positive endorsements are every bit as valuable as critical insights.

Lännerberg remembers that TeleComputing’s sales team was very pleased at the tips Secret Shopper gave them to introduce a faster and more seamless sales process. The concrete improvements the exercise delivered soon wiped out any objections to the fact that a covert examination that had taken place.

Staff at TeleComputing are now getting more training to ensure they are completely at home with the whole range of benefits Office 365 confers on customers. And those employees are far more confident in their roles says Lännerberg. “This made us all feel that we are modern company.”

Carrying on with a world-class concierge

Secret Shopper transforms the customer journey with a raft of objective observations and constructive criticism. But improvement should be a continuous process. That is where Microsoft’s new Concierge Service steps in. Concierge is a platform of support and assistance available to businesses that have been through the Secret Shopper program. Incorporating New Customer Acquisition Plans and boosted by options for financial support from Microsoft Concierge is just as diligently executed as Secret Shopper and it runs to a tight four week timetable.

TeleComputing has to carry on the journey that started with Secret Shopper using the Concierge Service. In the space of one month they have worked hand in hand with Microsoft’s own experts to turn best practice into daily routine. Whether it is developing a sales proposal or mapping out a client’s migration into the cloud, Concierge Service will find the ideal route to faster sales and satisfied customers. Getting it right has never been easier. And getting it right is what customers look for in the first place.