• Improve your business and revenue with our SEA program

    Improve your business and revenue with our Sales Experience Assessment program – as mentioned in last week’s Microsoft Inspire! Alinea Partners actively participated in the 1st ever 2020 digital global #MsInspire event. While being inspired by numerous Microsoft partners, we’ve done some inspiring ourselves, too. During the Ask the Experts session with the ‘Go-To-Market with Microsoft’ team, Helane Cohen was […]

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  • Assess then grow!

    Assess then grow! CEO Leahanne Hobson joined the Intent Topics podcast of Union Resolute, founded by Mark T.. Together with host Logan K., she talks about understanding how to plan for sales growth pre-, during and post-COVID-19. Getting new business opportunities during this time can be particularly challenging. Go after new markets and opportunities? Push for greater ‘share of wallet’ […]

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  • CEO Leahanne Hobson has a story to tell you

      Recently, a lovely hotel we stayed at missed the chance to delight us and gave us a ‘story’ to tell whenever referring to them to others. After 2 lovely days, we decided to leave a bit early as I woke up on our departing day ill from the genuinely delicious meal we enjoyed the […]

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  • #7 How to talk to an interested buyer

      In your 15-minute break you’re quickly trying to find a website to purchase a laptop you’ve been wanting to buy for quite a while. You already know which one you want – you just need a reliable partner to buy it from. Within minutes you spot a website that looks great and offers the […]

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  • #6 How to frustrate an indecisive buyer

      Hm, but I just want to try this software demo out for a few days before purchasing – is what you’re thinking while pressing the button to go to the previous page. This web shop seems to be offering exactly what you’re looking for, but you can’t find the sufficient information that will pull […]

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  • #5 How to almost make a sale

      After hours of scrolling and closing tabs, you somehow find a possibly interesting website on who knows what page of Google. You’re looking to purchase a particular IT service for a reasonable price. This might be the one. The company’s offers are well-presented on the website and everything seems to be trustworthy, so you […]

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  • #4 How you should use social selling to your benefit

      Scrolling through #LinkedIn, you come across an appealing post of one of your connections. They’ve partnered up with a company you haven’t heard of before, but sounds interesting. You decide to take a look on their business page – who knows what they might have in store for you. To your disappointment, you don’t see […]

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  • #3 How to draw in and push back your customer

      Great IT services on the web can’t be hard to find, right? Luckily, finding isn’t the problem. You stumble upon an interesting organization on page two of Google. To shorten your quest, you look for the search button on the website. To your dislike, you can’t find it and start scrolling and clicking through […]

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  • #2 How to not be found by a prospect

      You’re surfing the web in search of a specific product. Naturally, you’re looking for the best value for money. You’d think a company like this is easily found online. To your disliking, you spend several days looking for such an organization. It must be out there, right? After a week, you finally find a […]

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  • What’s your Saleability Score?

    Are you a learning organization? Do you constantly look for best practices and ways to offer an even better customer experience? Then you need a sound plan to make progress and distinguish yourself from competitors. Your gateway to creating it: measuring your Saleability and Customer Experience Index Scores. Mapping the journey from A to Z […]

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