• Secret Shopper Poll

      The name is Bond, James Bond. Also known as 007, giving him a license to kill as a part of the Secret Service. Now, how could that possibly relate to Alinea Partners? Our most prominent and unique global program has run under several different titles over the years. Now called Sales Experience Assessment, we […]

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  • Want to make higher margins selling #Azure? Here are a few tips: 1. Offer Azure as a managed service rather than simply reselling plain resources on Azure Managed Services will help you strengthen relationships with customers and are more attractive to prospects. And they give you a higher margin opportunity in addition to reselling incentive. […]

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  • Who are you inspiring this week? The past few months, the Alinea Partners’ team has been meeting virtually to explore new business ideas, share creative thoughts, and write and create content together. During these “Inspiration Sessions” we’re working together to achieve a common goal on #LinkedIn by putting our individual strengths to use and telling […]

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  • Every company faces challenges measuring the effectiveness of their buying process. Few companies know the actual experiences people have when trying to purchase from them. One of the biggest mistakes companies make is to treat prospects the same way they treat customers. These make up unique personas and should be treated as such. Make sure […]

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  • “There has been a number of suspicious login attempts on your account, please follow the link to view activity” This is just one of many phrases that hackers use in a cyberattack, more specifically, in phishing emails. Since the start of the pandemic, there has been a 189% increase in cyberattacks (according to The News […]

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  • For many sales and marketing teams, new customer acquisition plays a big role in reaching the company sales targets – or not. A common mistake companies make in prospecting is approaching a Buyer with the same messaging, processes and tactics as a Customer. These are two different target Personas and should be treated as such. […]

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  • Start selling a business opportunity. More often than not, companies selling Azure cannot be found by net new buyers – people who do not know you already. And, many are not able to close the deal, regardless whether they are being found or not. Those doing it well are taking all the prospects. These are […]

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  • It is no longer enough to just deliver on buyer needs, instead

    It is no longer enough to just deliver on buyer needs, instead, to engage today’s buyers companies must outperform expectations. This often requires an approach that integrates multiple, horizontal processes within a company, proving difficult for any business who doesn’t fully understand their buying journey. Adjusting or redefining your buying journey can be straightforward. With […]

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  • How many times do you get asked to calculate approximate costs?

    A simple ‘back of the envelope’ calculation? Quite often. Particularly, if you are selling Azure. For Azure, the acceleration of smart conversations can swiftly shift from sales engagement to proposal to close – if the right conversation takes place. Using the Smart Azure Calculator and sales approaches different from the majority of the market, such […]

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  • Sales engagement is what leads the buying journey for your customer

    Are you setting your sales reps up for success? The effectiveness of your sales representatives in communicating with your customers relies on the processes in place at your company. By defining expectations, educating on best practices, and reviewing your company techniques, you can continuously strengthen sales engagement. 🎯 Identifying a checklist of appropriate personas allows […]

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