• Secret Shopper Stories #1

    What makes a buying experience good or bad? Ask one of our Secret Shoppers and the stories won’t stop coming. This got us thinking, what stories are still untold? This is the first of the #SecretShopperStories series. Our buyers let us in on their most notable experiences while trying to purchase from companies globally. Let’s start with […]

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  • When Selling Azure

    When selling Azure, are you selling complex, technical software? Or are you selling an interesting business solution? While Azure is both, closing a strategic deal at the management level is easier if you’re not leading with a technical discussion. By understanding your customers’ or prospects’ business needs, you will have the opportunity to close deals […]

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  • Personal Boundaries

    Would you buy from a company that violated your personal boundaries? Of course not. Then why is it that this happens a lot and most companies don’t even realize it? Imagine this: As a technology vendor, you’re looking for a partner to compliment your portfolio. The company’s website you’re visiting, directs you to a page […]

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  • Take Your Pick

    Take your pick! What are the 3 absolute must-haves in your modern channel strategy? Feel free to elaborate in the comments!  

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  • Virtual & Remote Are Here to Stay

    Virtual and remote is here to stay. There’s no denying it. Companies can no longer rely simply on face-to-face selling. In 2020 the world has made more progress with technology and purchasing technologies than we have all together in the last 10 years. That means that buyers have gotten used to purchasing virtually and remotely. […]

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  • Secret Shopper Poll

      The name is Bond, James Bond. Also known as 007, giving him a license to kill as a part of the Secret Service. Now, how could that possibly relate to Alinea Partners? Our most prominent and unique global program has run under several different titles over the years. Now called Sales Experience Assessment, we […]

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  • Want to make higher margins selling #Azure? Here are a few tips: 1. Offer Azure as a managed service rather than simply reselling plain resources on Azure Managed Services will help you strengthen relationships with customers and are more attractive to prospects. And they give you a higher margin opportunity in addition to reselling incentive. […]

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  • Who are you inspiring this week? The past few months, the Alinea Partners’ team has been meeting virtually to explore new business ideas, share creative thoughts, and write and create content together. During these “Inspiration Sessions” we’re working together to achieve a common goal on #LinkedIn by putting our individual strengths to use and telling […]

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  • Every company faces challenges measuring the effectiveness of their buying process. Few companies know the actual experiences people have when trying to purchase from them. One of the biggest mistakes companies make is to treat prospects the same way they treat customers. These make up unique personas and should be treated as such. Make sure […]

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  • “There has been a number of suspicious login attempts on your account, please follow the link to view activity” This is just one of many phrases that hackers use in a cyberattack, more specifically, in phishing emails. Since the start of the pandemic, there has been a 189% increase in cyberattacks (according to The News […]

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