• What’s your Saleability Score?

    Are you a learning organization? Do you constantly look for best practices and ways to offer an even better customer experience? Then you need a sound plan to make progress and distinguish yourself from competitors. Your gateway to creating it: measuring your Saleability and Customer Experience Index Scores. Mapping the journey from A to Z […]

    Read More

  • Does Your Customer Onboarding Process Meet A New Customer’s Expectations?

    When onboarding new customers, you want to be thorough without being overwhelming. As customer success thought leader Lincoln Murphy has famously said, the seeds of churn are planted early. If you lack flexibility when onboarding a new customer, you’ll set the ‘seeds of churn,’ which will make you susceptible to competitive takeover. To avoid this, […]

    Read More

  • Tech Data Practice Builder

    How to survive and thrive throughout challenging times? That is one of the questions CEO Leahanne Hobson will be answering in the Tech Data Practice Builder Live Event tomorrow. Along with seven other Tech Data Cloud Solutions partners in Europe and the US, Leahanne will advise you on how to prepare your business and yourself for this time and […]

    Read More

  • 15th Anniversary

    Alinea Partners was founded 15 years ago last week! That calls for a little nostalgia. Founder Leahanne Hobson started Alinea Partners with customers around the world in mind. Not just her own customers, but the customers of her clients as well. By transforming and optimizing Sales Journeys for other organizations we try to delight purchasers during their entire […]

    Read More

  • Is Your Staff Getting the Most Out of Sales?

    Did you know 86% of the IT vendors we assessed are losing sales opportunities? Pretty alarming, isn’t it? And that’s not all. Alinea Partners Worldwide Assessments show that 66% can’t be found because they don’t have a proper digital footprint, meaning potential buyers won’t consider them. On top of that, 60% are unable to close […]

    Read More

  • How to Spot and Avoid the Channel Director’s Most Common Pitfalls

    As a channel director, you want to improve the customer experience and make sure you and your channel partners hit the numbers on your product or services. You oversee the big picture. But what about the nuts and bolts of closing a deal 'on the ground?' It can be difficult to spot the more subtle [...]

    Read More

  • Avoid a Run-of-the-Mill Customer Experience: Step Up Your Game

    The customer experience is more important than ever. This pandemic will end. When it does, there will be fewer standing – and those standing will need to differentiate themselves with superior buying experiences. And while we live in a virtual world, companies need to know if their sales machine is functioning digitally. Can today’s prospects [...]

    Read More

  • Five areas where a Marketing Director role will change in a digital world

    The paradox of digitization – Salespeople, technicians, marketers and HR managers should create a simple framework for dialogue between humans. We are talking about the human era. Therefore, the motto of #IDEE2020, which will be held on November 4th, 2020, is: Create the human-to-human experience. Executives from different divisions meet here to shape the working [...]

    Read More