• But not an impossible one. Together with The CloudLab, we’ll make selling Azure easier for you. Traditionally, Azure is being sold as a very complex, technical platform. Usually, sales reps start the selling process by talking to their customer’s IT departments and create a technical architecture. This is just one of many problems to this approach. […]

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  • WARNING: YOUR CONNECTION IS NOT PRIVATE ⚠️

    𝘊𝘺𝘣𝘦𝘳 𝘢𝘵𝘵𝘢𝘤𝘬𝘦𝘳𝘴 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘴𝘵𝘦𝘢𝘭 𝘺𝘰𝘶𝘳 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯. 𝘎𝘰 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘴𝘢𝘧𝘦𝘵𝘺. What do you do if you see this when entering a website? Hit the “go back” button? Close all tabs? Run? All of the above? You’re wise to do so. No wonder our Secret Shopper ran away too when she shopped a […]

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  • We’re moving on!

    The question is, are you moving with us or staying behind? Based on our assessments of +550 companies globally, many IT channel partners are still selling IT very transactionally. Their focus is still on the “product” vs. consulting with a prospect. And consequently, they’re losing business. Today’s buyers need a more value-based selling process. Technology […]

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  • Whatever they may be, we can help. As we come to the last episode of the Azure Acceleration Program video campaign, here are some of the following resources you can engage with. We run regular webinars on LinkedIn You can visit our corporate page or @Leahanne’s personal page for more information about the program You […]

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  • Did 2020 get you worried about the disappearance of face-to-face sales?

    Understandable. Necessary? No! With our Secret Shopping program, we often work with clients who experience the same anxiety. One particular client in Europe was very set on meeting with their buyers in person. When we Secret Shopped them, as expected, their sales rep drove across the country, sat down with us for a 1 hour […]

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  • It should be in yours, too. If you want to successfully sell Azure, that is. Selling Azure ‘outside the box’ means focusing on your customers’ business needs. This is how you can bring value to your customers beyond just new technology. Prioritizing business discussions instead of technical discussions is how to be understood by all […]

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  • Want to join us? We are sure this is the one decision that you will not give up. Designing your sales conversation around the non-technical elements of Azure helps your company stand out from the rest of the market. It is also what best practice companies are doing globally. Emphasizing the business outcomes of Azure […]

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  • While this year has been a peculiar one, we hope you are able to spend the holidays with your loved ones, be it physically or virtually. We hope you enjoy our multi-lingual and international holiday wishes. From our families to yours, no matter where you are, we wish you a Merry Christmas and a Healthy […]

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  • It’s important to recognize areas of improvement in a market, but it’s equally significant to recognize what is being done well. Identifying best practices are just as essential as areas to improve to grow your Azure business. To sum it all up, we are seeing some exciting transformations during this time. Here are some of […]

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  • What is one thing that is essential in selling Azure that partners might not want to hear? ‘Your sales process is backwards.’ Through our secret shopper program, we have encountered many examples of Azure being sold as a technology first and as a business need/outcome second – or not at all. Take this approach and […]

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