• Three, two, one, action!

    What was the Alinea Partners Team up to last week? A little bit far from the usual events of the work week, Alinea Partners was shooting some promotional content for the Azure Acceleration programme. With the help of Anna, the makeup artist, Johannes Püller, the videographer, and Giovanni Melillo Kostner, who was kind enough to provide the […]

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  • Instead, put the business first. We know this is the key to success from our research and data of +450 Microsoft partners worldwide, giving us a unique and multi-dimensional view of the details behind an #Azure sale. These insights are also what got Alinea Partners into the catalogue of the #Microsoft Go-To-Market services with no less than 3 of […]

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  • Dancing with the… Alinea Partners team!

    From one talented team member we jump right to the other. Ksenia Klubova is one of our most versatile associates – as you might’ve guessed looking at this picture! Apart from her work for Alinea Partners, Ksenia spends her time dancing and teaching aerial arts classes. The latter manages to get her in fun and unexpected situations […]

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  • Alinea Partners reached 500 followers on LinkedIn. Thank you to everyone who follows our journey, stories, podcasts, and more! You’ve met (most of) the Alinea Partners team, answered a lot of our polls and sat with us through some amazing moments. Some of the highlights? Our Sales Experience Assessment program got mentioned at this year’s […]

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  • The second you believe a buyer is identical to a customer, you’re falling behind

    The difference? A customer is someone who already purchased from you. A buyer has not, and therefore still has to be convinced your company, product and/or service is the right way to go. That’s not necessarily as easy as it sounds. On this and other topics, I had an intriguing discussion with Dale Dupree and Chris Watson on the Selling […]

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  • Independent. Intelligent. Curious

    Who is this on our team? It is none other than our own Kate Hamilton who happens to be celebrating her yearly Anniversary with us this week! Her relationship with Leahanne started when she was key part of Leahanne’s EMEA Marketing team at Avaya back in 2000. In 2003, Kate decided to quit corporate life and set up her own strategic […]

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  • Buyers are expecting more and more (and more)

    Are you meeting their sky-high expectations? Even if you think so, we encourage you to think again. Why? Our in-house, scientific methodology-based research shows that 86% of the companies we assessed globally, are losing on sales opportunities. This could be you, too! Luckily, there’s some good news. Tomorrow, CEO Leahanne Hobson is guest speaker at the exclusive Qollabi webinar […]

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  • And if they find you, can you close them? Alinea Partners globally assesses and transforms customer and sales experiences for IT and telco companies as well as their channel partners. We support them in building customer experience excellence by providing programs that give our clients an in-depth, scientific methodology-based view of the strengths and weaknesses […]

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  • How to sell Azure… without selling Azure?

    As you probably know by now, growing an Azure business has its challenges. One of the most common mistakes is to get into a technical discussion with your clients instead of a strategic one. We can hear you think: “But how am I supposed to sell Azure without taking the technological aspect into account?” Well, […]

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  • You ask, we deliver!

    The results of our latest poll showed that you wish to see more behind the scenes material to get to know the Alinea Partners team. Luckily, we have a brand-new edition of Meet the Team for you. This time: Alexandra Szabad! As you might’ve guessed, Alexandra loves coffee. Her particular weakness? #Nespresso. The look, the smell, and […]

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