Microsoft grew its Azure BUSINESS 50% last Quarter.

Did your Azure business grow by the same?

Results from 450+ recent global partner conversations tell us the following:

  • 66% of Cloud companies cannot be found by net new buyers
  • 96% say they need Sales Engagement support
  • 87% want more help in the areas of Sales Motions, Strategic Proposal development and Business Outcome Training.

Alinea Partners can help. We have a unique, multi-dimentional view of the Microsoft sales ecosystem

  • Consistently assessing and transforming Channel Partners globally.
  • 450+ Microsoft partners; 100 Microsoft partners per year

END USER

Sales Experience Assessments (Secret Shopper) 
Real-time customer and prospect buying experiences 20+ languages. All partner types. All workloads.

Azure image

RESELLER

Azure Learning Days
Detailed assessments and open discussions on distributors and their evoloving role in servicing reselling partners

DISTRIBUTION

Azure Acceleration Programme
Support distributors and reselling partners to grow Azure business

  • By adding Azure, Wirehive has gone from being a specialist web hosting company doing cool things to building a channel that enables partners to generate revenue. 

    Chloe  Cameron

    — Wirehive

Azure Sales Acceleration Programmes

Partner Recruitment

Do you know which partners are going to be pro-active and self-sufficient in driving Azure or other workload sales? Learn how to create strategic and compelling business case for partners to build a proposition around your offer.  Partner recruitment is about quality, not quantity. To attract quality companies to become your partners, they need to understand ‘Why You?’ —  the business case for partnering with you. We help you identify the right partners that are most likely to succeed.

Profiling

Better Customer/Prospect/Partner Profiling/Segmentation

Understand more about target audiences. Match their business and technical needs better.  Identify new opportunities with customers/prospects/partners who have the best potential. Based on best practice identified over 4 years of Azure market research.  Methodology (questions) available.

Solution Mapping

Best Practice Upsell Roadmaps for Solutions beyond SKUs

Webinar:  Support partners with developing a compelling solution portfolio that adds value on top of just features and provides a roadmap for cross- & upselling for better pipeline building, more accurate demand generation campaigning and sustainable business.

Learning Days

Improve Field Communications; Test Indirect Provider Programs and Tools

Initiate dialogue, strengths, weaknesses and recommendations for Disti/Indirect Provider Transformation. Analysis and Recommendations provided post workshop.

Playbooks

Sell Azure without talking about Azure

Sales readiness Playbooks, focusing on business solutions and not technology. Playbooks may cover: Business landscape for solution, non-technical customer needs/personas/value propositions, Solution Portfolio Framework with Upsell Roadmap, GTM framework, sales motions, sales process transformation, case studies.  Potential themes: Security, Business Compliance, DCT (DCM), Desktop Workspaces, and more.  Playbooks can be combined with Business Outcome Training.

Sales Experience Assestments (Secret Shopper)

Do you understand the ‘Moment That Matters’?

Why a prospect buys – or leaves your sales process.

Finding yourself on a website after careful Google research, you spot the software you’re looking for. Your experience starts-off great: you feel safe, there are plenty of case studies to be found, and you even have the possibility to sign up for a newsletter. Oh well, there might not be a clear value proposition, but at least there are customer’s reviews available. But then, just when you’re about to close the deal, you’re not able to contact a Sales Rep. Dissatisfied you close the tab and open Google again. That’s an hour of your life you’ll never get back.

Read more

Sales – Marketing Alignment

Build a Stronger Demand Generation Engine – Know where to fix the basics

Workshop:  Receive a holistic analysis of a partner’s Demand Generation capabilities and Sales and Marketing alignment based on a comprehensive 110+ point assessment, delivering insights into strengths and weaknesses and recommendations for improvement.

Read more

Azure Migration Viability

Winning Azure Proposals – Optimise Azure Business Cases

  • Data and programmes available as reports, webinars, programmes
  • And more!

Learn More! Contact us for a free 30-minute consultation!  Azure.Migration@Alinea-Partners.com