Assess then grow!
CEO Leahanne Hobson joined the Intent Topics podcast of Union Resolute, founded by Mark T.. Together with host Logan K., she talks about understanding how to plan for sales growth pre-, during and post-COVID-19.
Getting new business opportunities during this time can be particularly challenging. Go after new markets and opportunities? Push for greater ‘share of wallet’ from existing clients? New Personas with new messaging or old ones? Wrap a lot of demand generation tactics around either strategy. Do-Something-Now!
Before making those investments, take a small amount of time to get your buying experience in order. Make sure that if you generate demand and prospects want to buy from you – they can. And that buying from you is a delight, not a drag.
Find out why it is so important to be investing time and money in making sure the buying experience works for a potential buyer – even before spending time and money on demand generation. Listen to the elevating podcast by clicking the following link: https://lnkd.in/eK9RqYw. You can also find the 43rd episode of the podcast on Apple Music, Spotify and Google Play.