Every company faces challenges measuring the effectiveness of their buying process. Few companies know the actual experiences people have when trying to purchase from them.
One of the biggest mistakes companies make is to treat prospects the same way they treat customers. These make up unique personas and should be treated as such. Make sure you are responding to needs expressed by your buyers, not your expectation of these.
The more diversity in your sales and buying processes, the higher the likelihood that your prospects will have an excellent experience being sold to and buying from you.
You can implement simple practices that successfully connect to all prospective individuals no matter what their background or buying stage.
Diversity allows for a greater variety of knowledge and perceptions, which effectively helps you achieve your business outcomes by understanding the needs of a more diverse group of prospects.
For further guidance, feel free to contact Leahanne Hobson, or any other one of our team members.