When selling Azure, are you selling complex, technical software?
Or are you selling an interesting business solution?
While Azure is both, closing a strategic deal at the management level is easier if you’re not leading with a technical discussion.
By understanding your customers’ or prospects’ business needs, you will have the opportunity to close deals faster as you’re having more relevant business discussions with them. While perhaps not understanding the technology behind it, they now know how it can help improve their business and reach their goals. And that’s what you want!
At Alinea Partners, we make sure we understand our clients’ needs and know how their businesses can benefit from what we have to offer.
How are you adding value to your sales?