Hm, but I just want to try this software demo out for a few days before purchasing – is what you’re thinking while pressing the button to go to the previous page. This web shop seems to be offering exactly what you’re looking for, but you can’t find the sufficient information that will pull you over the edge and actually buy the product. You still don’t know what the added value is for your organization and you can’t make up your mind which option is most suitable for you. Frustrated you close all tabs. Let’s try again tomorrow.
This is just one person’s experience. What is your response when not finding the information you need on a website?