After hours of scrolling and closing tabs, you somehow find a possibly interesting website on who knows what page of Google. You’re looking to purchase a particular IT service for a reasonable price. This might be the one. The company’s offers are well-presented on the website and everything seems to be trustworthy, so you fill out a contact form. Since you want to make use of their service as soon as possible, you try calling a Sales Rep to speed the process. A week later, you receive a proposal. Too little, too late. You’ve already been served.