Scrolling through #LinkedIn, you come across an appealing post of one of your connections. They’ve partnered up with a company you haven’t heard of before, but sounds interesting. You decide to take a look on their business page – who knows what they might have in store for you. To your disappointment, you don’t see any additional information: the page looks unused and incomplete. None of their employees are active on LinkedIn, either. Your interest starts to fade and you move on to another company that turns out to be their competitor.