You’re surfing the web in search of a specific product. Naturally, you’re looking for the best value for money. You’d think a company like this is easily found online. To your disliking, you spend several days looking for such an organization. It must be out there, right? After a week, you finally find a website on page 6 of Google. Never having heard of it, you decide to give it a chance. Hm… no contact with the Sales Rep until the 3rd attempt, non-existent on social media… You don’t trust it and close the tab. That’s a shame.